Why do things cost so much?

This question was asked of me by my sister some time ago. In a similar vein, a friend recently lamented the fact that the final price of most products on the market don't faithfully reflect the costs of their production. The point of this post is to show how the workings of the price system answer the first question, while examining the relevance of the price vs. cost argument.

First, let's talk about labor. Labor is everything. Nearly 100% of the cost to produce any given service or product is traceable back to the labor employed to create every item used in its creation. In order to understand the full impact of this fact, one must look beyond the manufactured goods used to create a product and realize that those items began as crude resources buried in, laying on, or growing out of the ground. The resources themselves have no inherent cost, nor by the same token any inherent value. They are given value through the labor used to harvest them and make them into useful things. Therefore, it is impossible to determine the cost of any item without considering the labor used to produce each of its parts from crude resources, and the cost of such labor is determined by relative scarcity, along with the level of effort required to harvest those resources. No one person, committee, or government bureaucracy is able to determine what the cost of labor "should be", as it's relative to the difficulty of the labor being performed, the demand for the final product on the market, and the number of laborers with the necessary skills to perform the work. (This is one reason those who lament the transition in America to a mostly "service-based economy" need to calm down, but I'll save that discussion for another post.) And so the cost of labor, as with the cost of the final product or service, is determined by supply and demand.

The law of supply and demand is really a simplified way of explaining the very complex process that is the "price system". Prices do more than just generate revenue and profit for entrepreneurs and corporations. They are also a "yardstick" that helps show market actors (entrepreneurs and investors) where to invest their time and dollars for the greatest return. If the price of an item is high in relation to its cost of production, the market actors will invest in the production of said item in order to receive a profit. As more actors invest in the production of the same or similar items, competition forces them to adjust their prices in order to maintain their share of the market. If the cost of production remains constant, lower prices will mean less profit, so cheaper ways of producing the item(s) will have to be devised. In this way prices and profits constantly adjust to meet the changing conditions of the market.

Now, suppose the government stepped in and mandated a price control, saying that businesses were only allowed to make a certain amount of profit so that prices more accurately reflected the costs of production. Since profits would be the same across the board, the lure of investors to potential profit would be reduced, if not outright eliminated, meaning fewer dollars invested in new products or services. Additionally, competition between firms producing similar goods would be pointless. Since no one has the opportunity to make more profit than any other, why bother competing for consumer dollars? Probably the most intense effect would be the elimination of any incentive to find cheaper, better ways to produce anything, meaning that prices would remain high, while quality would stagnate or decline.

A friend told me the other day that his father paid $700 for a VCR when they first came out in the early '80's. Nowadays, a 4-head, hi-fidelity VCR with wireless remote can be had for under $50. Had government decided at the time that $700 was a ridiculous price to pay for a VCR and passed a profit cap on the product that limited its price to say, $300, 20 years later we'd still be paying $300 for a grainy picture and mono sound...complete with a wired remote. Unless, of course, the workers producing VCRs were unionized, at which point we'd probably be paying $1000...but I digress.